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1, 2, 3, 4, I Declare a Console War

Scott's picture
“War” is an easy metaphor often used to describe a given competition, and companies sometimes exploit our tendency to attach ourselves to tribal modes of thinking in order to move product. In the case of a few media companies in competition with one another, war isn’t a valid metaphor, it’s marketing for invented tribes.
Scott's picture

This job involves doing strange things. My wife and I have a combined total of more than 30 years of print design experience. That means we don't know everything. Someone always knows more, and on certain matters, like, for example, electronic games, our experience is lopsided: she simply has more experience when it comes to electronic games. She's also the better gamer.

Scott's picture

“War” is an easy metaphor often used to describe a given competition, and companies sometimes exploit our tendency to attach ourselves to tribal modes of thinking in order to move product.

In the case of a few media companies in competition with one another, war isn’t a valid metaphor, it’s marketing for invented tribes.

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