"Above Par" brand fell by the wayside...maybe the slogan; "It's Meh." Didn't draw in crowds. Still, along with "Barely Adequate Beef Stew", and "Mediocre Meat Melange (with jelly)" it defined an age.
Here's a Heyde devil. The devil must have been a good seller as Heyde made numerous iterations of these red guys doing all sorts of mischief, often as inkwells, lamp bases, and other desktop ornaments.