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Lucky Toys, also sometimes Helen of Toy, sold cheap toys in the back of Comic Books. They were a small two man operation with a PO box, and moved the address around a lot. But they made an investment in art; hiring a great comic book artist to illustrate their advertisements. The, sadly now Late, "Uncle" Thor Sheil wrote a nice page about them on his site; http://www.thortrains.net/milihistriot/comictoys/comicbooktoysoldiersintro.html a word on "uncle" Thor.

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